TokuToku Matcha

 

Identity design and naming for TokuToku, a professional matcha house established in 2018 in Taichung, Taiwan with a soul from Kyoto, Japan. 

 

Toku-Toku represents the sound of water when it's flowing into a teapot. This is also one of the steps of making Japanese Matcha in a tea house.  

 

The logo was inspired by the house's structure which is a low ceiling old house including two large square windows. Moreover, to add some Japanese culture - wabi-sabi flavor, a delicate hand-drawing teaspoon was placed in the house.